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Product Placement

You can have your product and/or brand integrated into a show along with a fully branded sequence in the closing titles.

Products and branding can be displayed, physically placed, interacted with or mentioned during the programme. Content and brand are bound together whenever the programme is broadcast.

Integration offers a truly unique marketing opportunity as products and brands are showcased in context and in natural settings more relatable to viewers, boosting awareness, inspiring them to buy or validating their purchases.

Product integration can be done in lots of ways: the clothes a presenter wears, the phone or tablet they use, the car they drive, a coffee machine in the background, the café they meet in, furniture in the studio. It could be a poster or logo in the background, a mention, a location, or your shop front could feature in exterior shots.

Product Integration is available on an exclusive basis for single suppliers of the particular product category, and sold on a per series basis for as little as £200 per show.

  • Clothes

  • Technology

  • Jewellery/ Watches

  • Locations

  • Logos

  • Cars

  • White goods

  • Furniture

  • Posters

  • Branded food and drink

How much does it cost?

Product Integration is available on an exclusive basis for single suppliers of the particular product category, and sold on a per series basis for as little as £200 per show.

Testimonials

Build a Campaign

As with most marketing campaigns product placement works best when part of an integrated solution. Research by Nielsen, found that spot ads paired with product placement generated double the recall and double the purchase intent. Talk to your Account Manager about the significant discounts we can offer for a combined package.

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Contact the sales team today to talk to them about the different ways we can work with your business to get the results you want.