Sponsorship generates fame and awareness, ensures high frequency of exposure and connects your brand with the content and values of the shows.
Viewers naturally associate our sponsors with the credibility, trust, respect, loyalty and goodwill they feel for Estuary TV. Sponsorship can create a sense that brands are bigger and better known than they really are and deliver a consistency of audience, time of day and environment that is expensive to replicate through other forms of advertising. Sponsorship credits stand apart from commercial breaks and because the sponsorship stings are placed so close to the programme, this ensures the best viewer attention.
Sponsorship on Estuary TV is great for gaining brand recognition, building reputation or launching a new product or service. You can sponsor a single programme, a day part such as morning or daytime, a category of programming – e.g. sports, movies, property – or even partner with the channel. Sponsorship can deliver a consistency of audience, time of day and environment that is expensive to replicate through the traditional media buy.
A programme sponsor is identified by 10 second brand bumpers that play out as:
Closing credits that are attached to the end of the show
Break bumpers which lead in and out of the ad breaks
Opening credits that lead into the programme
We will produce minimum of three different brand bumpers to ensure variety.
Sponsors are also included in branded promo trails across the schedule and social media.
How much does it cost?
We have a number of sponsorship opportunites ranging from £1000-£2000 for a series of episodes, or number of weeks if it’s a day part or programme genre.
Sponsorship works best when it’s part of an integrated campaign – talk to your Account Manager about the significant discounts we can offer for a combined package.